Los Angeles-based denim brand Wild Blue is set to debut their on-trend fall/winter collection in rue21 stores next month with a holiday campaign featuring Sadie Robertson thereafter.

The Duck Dynasty star is known for promoting confidence and encouraging girls to be themselves, so it makes sense that Robertson would represent the brand whose purpose is to “make everyone that owns a pair feel free and confident in expressing their style.”

“I love Wild Blue because their message is to encourage every girl to feel confident in who they are! That’s a large part of my message that I share all around the nation and in my book – to live original, meaning to be confident in the person you are created to be,” said Robertson. “It is a perfect fit! I love how I am able to work with them and spread confidence.”

Wild Blue aims to create that confidence by designing a denim that has the perfect elongating effect to make legs look longer and leaner with their Power Stretch technology as well as the Bum Booster built right into the fabric.

Not only are Wild Blue’s jeans stylish, they’re also affordable. For $29.99 you will be able to get your own pair of jeans like Sadie’s, who is a fan of the high-waisted pair in particular.

“I am pretty long, so sometimes high-waisted jeans don’t come up as high as I would like them to in order to wear cute crop-tops, but those were perfect!”